You already know the importance of rank a website on top of the Google SERPs ranking. Top ranking websites always getting numerous organic reach and traffic, and it increases the possibility of converting visitors into leads.
To achieve this objective, it is necessary to apply SEO strategies.
The criteria of SEO is not permanent as Google changes its algorithm several times per year. If you know the history of Google updates then you can predict the future pattern as they follow the same pattern. Consistently it’s getting increasingly hard to outrank your competitors. At Codepaper, we chose to put a list of the best 9 SEO trends for 2021 to help your business stand.
Other than SEO, it is likewise important to consider the user’s behaviour and preferences. Eventually, the main factor for maintaining the top position is the quality of the experience you offer to your site visitors.
First, let’s have a short discussion about SEO and 2021 SEO trends.
What is SEO?
The full form of SEO is Search Engine Optimization. It is the practice of ranking websites on SERPs (Google, Bing, Yahoo, and more) with the help of quality content creation and keywords. The main aim of SEO is getting targeted traffic from organic rankings on SERPs.
In other words, SEO is the magic you need to work on your blog to attract visitors and to make Google liable to include your blog as one of the top results at whatever point somebody searches for that keyword.
9 SEO trends in 2021 to generate targeted traffic to your website. Here are the top 9 SEO trends that we believe will give the best effect on your business in 2021.
Ok, let’s start…
Top 9 SEO trends for 2021
Trend #1 Mobile SEO will Impact Search Ranking
Mobile SEO is Mobile Search Engine Optimization. Every year mobile users are increasing, people spend half of the time on their mobile phones but many sites aren’t designed to account for different screen sizes and load times.
In 2019, Google had turned out mobile-first indexing, which means that site ranking relied on its mobile version instead of the desktop version. This change makes sense, At least 80% of internet users using the internet via their mobile phones. The ratio of internet users will be increased to 90% by 2025.
Your page must be user-friendly, you need to guarantee that Google can crawl your URLs. Additionally, be careful that Googlebot won’t load content requiring user interaction, such as clicking or swiping. In the end, must ensure that you use the same Meta tags on the desktop version as well as the mobile version.
Trend #2 Quality Content will be the King
We all know that SEO is mainly depends on content. Detailed and quality content gives a positive impact on ranking and also it is very important for customer satisfaction. Google always looks for the relevant content that matches best with the customer’s search query.
Content is indeed the king in SEO, but to produce relevant and valuable content for the buyer persona is the challenge. Give focus on your content quality and avoid keyword stuffing.
Follow a few important tips while creating quality content:
- Use H1, H2, and H3 tag while creating content
- avoid keyword stuffing, use only when needed
- Don’t copy content from anywhere as Google is smarter than you.
- Use subheadings
- use inbound and outbound links
- Use social icons and share option
Follow the following points while creating content, it will help you in the ranking.
Trend #3 Video Content
In this changing world, 64% of people preferred video content rather than reading content. In this modern digital era, video content has grown to turn into fundamental parts. Video is not only engaging people but grabbing attention toward your product or company.
In 2018 Google had replaced video boxes with video carousel to SERPs on the desktop version. We all know that GOOGLE is the largest search engine in the world, but we also have to consider the fact that YOUTUBE is the second largest search engine in the world after video start appearing in SERPs.
A new trend that we are beginning to see is that online journals are being repurposed into video blogs so they can rank in Google and YouTube. Even 93% of the marketers consider video important for marketing as you know “if a picture is worth 1000 words, a video is worth a million”.
Use the below tips while creating video content:
- Thumbnail should be engaging
- The description should not be filled only with keywords
- The video must be mobile-friendly
- Embed the Video You Want to be Ranked First on the Page.
- Don’t share the same video in multiple places.
All these exercises are very good for basic video optimization, you must focus on your main goal and what is the purpose of the video.
Trend #4 Artificial Intelligence SEO
Artificial intelligence is changing the world constantly and has been a topic of discussion ever since Google launched its RankBrain algorithm (this machine-learning & artificial intelligence system used to help process its search results). RankBrain plays the important role in Google’s ranking.
In today’s time, AI is everywhere in SEO. It helps to understand user’s queries, identify stuffing of the keywords in content, find broken backlinks, spam SEO activities, etc to deliver relevant results.
Adding AI in industries is like adding another member to the business. This AI technology help to analyse and gather data and also helps to deliver better and relevant content pieces.
Trend #5 Voice Search
In the latest SEO trends, Voice Search is the best entry. Mobile users are growing day by day whether they are children, youth, or old. Voice search has become most popular among children and old people. In recent times, voice searches have shown massive growth in daily life, examples of voice searches are Alexa (Amazon), Google Home, Siri (Apple), and Google Assistant.
In 2011, when Google launched voice search on Google.com, it could be accessed in only 1 language, English. Now, we have options of around 60 languages upheld by Google Voice Search.
If you want to rank at the top of the SERP, and quality traffic to your website, voice search is a must. Without an SEO campaign, it’s unlikely that your site will show up in voice searches, so you could miss out on possible clients.
Trend #6 E-A-T SEO or Page Experience Optimization
“E-A-T” – Expertise, Authoritativeness, and Trustworthiness. EAT was introduced in 2014 and got further accentuation in their “Search Quality Guidelines” in late 2018.
E-A-T at Glance
Expertise: People who have the essential knowledge and skills of your field to talk deeply about any particular topic. This can be knowledgeable or highly skilled. If the content on your website is useful and truthful for users, any website can show expertise.
Authoritativeness: Demonstrate you are an expert and display the creator’s authoritativeness of the main content (MC). If your page is a community or forum discussion, the quality of the conversation drives authority.
Trustworthiness: Show trust signs to the clients. Show clients, they can trust the company. Trustworthiness is mostly important for an eCommerce website that asks users about their bank or card details.
Trend #7 Technical SEO & UI /UX factor
The latest trend that SEO experts should focus on in 2021. The user experience is a must if want to rank on SERP. The importance of SEO is having a good user experience and a detailed introduction to what UX is. Ignoring small aspects can harm your site’s wellbeing. Try making your website look new with the best UI/UX. The design of the site should be finished by remembering the site structure.
UX and SEO both affect the user’s spending time through various pages on the website. They equally affect the bouncing rate, user experience, user spending time, and many more.
Trend #8 Local SEO playing important role in SEO strategies
Local SEO is mainly for small businesses. SEO targets the entire world but local SEO mainly focuses on local area users and also ranks higher in your local area. 40% of the users that search you on Google are local. Mainly search term that uses in local is “near me”.
Google My business is the most important aspect for local SEO, you make sure that your google my business listing is complete with all basic details and required fields. The more optimized your listing, the more your business rank up in local searches.
Google Maps optimize the online presence of the brand, it increases the brand’s online visibility. According to a survey 70% of the people using google maps to go to local unknown shops. Google My Business and Google Maps are somewhere connected. But to optimize Google Maps, first set up and optimize GMB profile.
Trend #9 loading speed of Pages
Page speed is the highly-ranking factor of the website. Faster pages are more efficient and give a better user experience. 75% of users leave your website if your website loads too slowly. It also affects the conversion rate and bounce rate. If you don’t optimize your page speed, you lose 60% of the quality audience.
Few important factors that Slow Pages Down:
- Heavy image page
- Too many large files
- Unused code like CSS, JS, and many more.
- Another server problem.